09.10.2025
Keeping Up with Global Tourism: Insights from Macedonian Hosts
Keeping Up with Global Tourism: Insights from Macedonian Hosts
Global tourism trends are changing at a pace that, just a few years ago, would have been unimaginable. From digitalization and independent travel to the demand for experiences rooted in authenticity and sustainability, today’s tourist is looking for an experience, not just accommodation.
What once seemed like a ‘distant global trend’ is now being felt in Macedonia. More and more hosts across the country are adopting practices aligned with global trends: energy efficiency, local products, minimal waste, and above all, a personal approach to guests.



Tourism in Macedonia today is defined by the integration of global trends with local culture, creating value that goes beyond the standard experience. Personalized hospitality, sustainable practices, and authentic local experiences position the country as a destination that offers more than just tourist services – it delivers genuine experiences with lasting impact and unforgettable memories for every visitor.
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